During this time of economic change, I have been thinking of how shopping particularly online shopping can change to support people to live within their means rather than beyond it. This line of thought was also inspired after reading The West Australian’s interview and article about British writer John Naish’ ideas on ‘enoughness… a path to contentment. It’s about each of us finding our own sustainable balance as individuals. Enoughness is the tipping point, beyond which getting more of anything makes life worse rather than better.

read the full article